Intelligent infrastructure
for the real economy

We build AI-powered operating systems for service businesses. The owner focuses on their craft. Our technology handles everything else.

Talk to Us How It Works
The Opportunity

The real economy is drowning in manual operations

Millions of service businesses generate trillions in revenue but remain radically underserved by technology. From beauty salons to clinics, trades to hospitality, operators are stuck in manual workflows. They don't need another dashboard. They need invisible infrastructure.

5.5M+
Service SMBs in Europe
Appointment-driven service businesses across beauty, health, wellness, and trades. Highly fragmented. Largely untouched by meaningful technology.
€12K
Lost per operator / year
Average revenue lost to no-shows and empty slots in beauty alone. Multiply this across every service vertical and the waste is staggering.
90%+
Use WhatsApp daily
European SMB operators run their client communication through WhatsApp. Not email. Not apps. This is where the operating system needs to live.

Our wedge: Belgian beauty salons. 15,000+ registered operators, extreme communication intensity (50-200 WhatsApp messages per day), severe no-show economics, and strong peer-referral dynamics. The perfect proving ground for infrastructure that scales across verticals.

Why Now
WhatsApp Business API

The API has matured to support rich, intelligent automation natively inside the world's most-used messaging channel. The infrastructure layer we need finally exists.

LLM Capability Leap

Large language models now enable AI agents that understand context, not just keywords. Natural client conversations are automatable for the first time. This was impossible two years ago.

Post-COVID SMB Readiness

The pandemic accelerated digital adoption among service operators. A generation of business owners is now ready for technology that works on their terms, inside the channels they already use.

Our Approach

Identify. Deploy. Compound.

Valtier Group targets high-fragmentation service verticals and deploys AI infrastructure that generates compounding value over time.

01
Identify

We find service verticals with extreme fragmentation, high communication intensity, and underserved operators stuck in manual workflows.

Deploy
02
Deploy

We deploy AI-powered operating systems inside the channels operators already use. No behaviour change required. No new apps to learn.

Compound
03
Compound

The more businesses that run on our infrastructure, the smarter the system becomes for everyone. Booking patterns, seasonal trends, and operational benchmarks improve outcomes across the network. Value compounds with every operator we onboard.

First Product

Meet YUPLEE

Our first deployment of the Valtier infrastructure thesis. A WhatsApp-first AI operating system for beauty salons in Belgium.

You do the treatments. We handle the rest.

YUPLEE works inside WhatsApp, the channel salon owners already live in. No new apps, no dashboards, no training. Eleven specialised AI agents operate as one seamless assistant: booking, reminders, no-show prevention, slot-filling, review collection, and client reactivation.

Flat monthly fee. No commissions. The salon owner keeps her clients, her data, and her evenings.

V1 production launch · Q2 2026
  • Automated booking via WhatsApp
  • No-show prevention
  • Intelligent slot-filling
  • Review collection on autopilot
  • Client reactivation
  • Full client data ownership
Visit yuplee.com
Business model Flat fee
Commission 0%
Channel WhatsApp
AI Agents 11
Client data ownership 100% yours
How We Operate

An AI-native operating model

Valtier doesn't just build AI products. It runs on AI internally. Our founders make every strategic decision. Our AI infrastructure handles the research, analysis, and operational heavy lifting that would normally require a much larger team.

Brand & Content

AI agents draft positioning, produce marketing content, and maintain brand consistency across channels. What normally requires a content team is handled systematically, with founders reviewing and directing.

Market Intelligence

Competitive analysis, market sizing, and vertical research that would typically require a team of analysts. Available on demand, continuously updated, and built into every strategic decision.

Pipeline & Go-to-Market

Prospecting, outbound sequencing, and demand generation coordinated by AI. The founding team focuses on closing and product. The machine fills the top of the funnel.

Financial Modelling & Analysis

Scenario planning, unit economics, and investment analysis produced at the speed of conversation. Data-driven decisions without the overhead of a finance department.

Three founders. Full AI infrastructure. We don't hire for capacity we can automate. Our operating model is proof of the same thesis we sell to our customers: intelligent infrastructure lets operators focus on what matters, while AI handles the rest.

Founders

Built by operators, not observers

A founding team that combines systems architecture, enterprise technology, and market execution.

Tim De Borle
Tim De Borle
Chief Executive Officer

Systems-oriented operator with deep expertise in digital platforms, consumer engagement mechanics, and operational scaling. Previously built and managed technology-driven businesses across iGaming and digital services. Thinks in interconnected systems: product, data, operations, governance. Not isolated problems.

LinkedIn
Robrecht Van Melckebeke
Robrecht Van Melckebeke
Chief Technology Officer

15+ years building enterprise software systems. Led the technical transformation from legacy ERP to modern SaaS architecture at Globis Software. Computer Engineering from Ghent University. Owns the full technical stack: development, infrastructure, security, and performance.

LinkedIn
Jeremy De Meyer
Jeremy De Meyer
Chief Marketing Officer

Digital-native marketer with a track record in e-commerce, demand generation, and go-to-market execution in Belgian and Benelux markets. Built and scaled digital channels at Skylux. Owns outbound, prospecting, and pipeline velocity. The engine that connects product to market.

LinkedIn
Get in Touch

Let's talk.

Whether you're an investor, a potential partner, or a service business owner, we'd like to hear from you.

Open to conversations with aligned investors

tim.db@valtiergroup.com